Intel

Infinite Motion has directed animations and videos for the Intel Retail Edge Program for over two decades. The program trains retail sales professionals at over 50 store chains like Best Buy, Micro Center, Office Depot, or Staples. They learn the benefits and advantages of using Intel processors driving engagement and sales.

Website: RetailEdge.Intel.com

My Role

• Creative Direction • Visual Storytelling • Motion Graphics • 3D Animation • Sound Design

The Intel Retail Edge Program educates retailers and distributors on Intel processor technologies through engaging trainings, in-depth articles, and helpful resources designed for a tech-savvy audience.

Infinite Motion specializes in character animation for large-scale video projects that require depth, clarity, and sustained audience engagement.

This Hero video was a test created with Google Flow, an advanced AI image, video, and audio editing suite.

    Results of the Intel Retail Edge Program:

  • Trained over 1,000,000 retail professionals
  • Delivered 20+ million course completions
  • Launched dozens of OEM collaborations
  • Donated over $5 million+ to local K–12 schools through givebacks
  • Delivered 13X–23X ROI across multiple campaign cycles
  • Survived and thrived through a pandemic—thanks to virtual training and an incredible Intel® Promoter community

We have been experimenting with new AI techniques to further enhance marketing with increased quality and reduced costs. Here we used Google Flow as a test to animate the character Meltdown for the Score with Intel Core program.

Animated Intel characters for tradeshows and training. Animated Intel characters for tradeshows and training.

We've created real-time augmented reality characters that can perform and interact with audiences using on-site motion capture along with traditional video for trade shows, meetings, or social media.

Intel digital Tech Enforcers, Hack & Slash, were called upon each year to announce new competitions and prizes for the Intel Retail Edge Program. Infinite Motion animated the fan-favorite characters with motion capture and audio-driven lip sync.

Animated video game characters, Chaos and Havoc, traveled through time and space to deliver entertaining training and information for the Intel Retail Edge Program.

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View Demo Reel