The YMCA
Social media ad campaigns for youth development, healthy living, and community engagement.
YMCA of the North partnered with Infinite Motion on a multi-year campaign to enhance their digital marketing efforts, focusing on increasing memberships and driving registrations for camps, classes, events, and monthly special offers.
Website: YMCAnorth.org
My Role
• Creative Direction • Scriptwriting • Motion Graphics • Social Media • Graphic Design • Sound Design
With my partner agency Northwing Digital, we were able to set record-breaking membership growth and reduced cost per membership conversion.
- 55% Reduction in Cost Per Conversion
- 44% Increase in Organic Visitors
- Set Record-Breaking Membership Month By 33% Higher Than Previous Record
- 169% Conversion Rate Increase in Google Grant Account
Our ads focused on the YMCA’s strong brand, highlighting both families and individuals, while showing diverse programs and activities available with your membership.
We used vibrant colors, and a fun, upbeat style, emphasizing a clear call to action in each video to drive sales and memberships.
The Y wanted viewers to know it is a place for everyone, with a wide variety of programs and benefits.
Leveraging the YMCA’s brand guidelines, we created fresh graphic elements and patterns that integrated seamlessly with their established identity.
We conveyed the YMCA’s essence using minimal text and smooth, thoughtful animations.
